16 June 2016

Now, RAIS invites customers to be co-designers…

Author Rais

  • Since we are aware that the consumer of today wants to have influence on the choice of colours, as well as materials and details - for instance in terms of the exact right design of their new kitchen or car… 

    Now, this also goes for wood-burning stoves!

    RAIS is currently launching a brand new series of simple, round and beautiful Viva stoves. However, the customers have the final say - since the stoves come with various options:

    • Colour? Choose the colour that fits your home the best…
    • Air control? Choose between manual air control or automatic air control - CleverAir for constant optimised combustion…
    • Door? Choose between a steel door - or a door, made completely of glass…Height? Choose the height…
    • Handle? Choose a standard handle or one of six other handles, made of different materials, e. g. with full-grain leather…
    • Rotating base? Choose the new rotating base…
    • More glass? Choose side glass as well…
    • Extra heat storage? Choose lining for the stove with heat stones like a mass stove…
    • Top plate? Which type of the four do you prefer?


    All in all, the wood-burning stove named Viva comes in numerous variants, and it probably holds the record within the industry. In trends, you talk about user involvement, tailor-made products and customising.

    - We just think that our customers should get exactly the wood-burning stove that matches their home the best and they should love to use it every day - we simply focus on customer satisfaction, says Ann Charlotte Wellejus, Marketing Director at RAIS in Frederikshavn.

    Now, the customers get the opportunity to make a personal statement.

    With the new Viva L series, RAIS has once more created a superb quality product: Technically modern design with smooth surfaces, meaning no edges or visible joints - completely streamlined!

    And Viva L has a comfortably big and effective combustion chamber, as well as one of the best combustion figures on the market - i. e. excellent environmental data.

    However, you would fall just for the looks…

    The Viva L series is reminiscent of a design icon from the 70s, when Bent Falk designed a circular wood-burning stove for RAIS. The stove set new standards for modern design of wood-burning stoves and became popular in many western countries.

    Today - 50 years later - RAIS is delighted to be able to relaunch a series of circular stoves that are both iconically classic and ultramodern.  

    Kind regards and more information from

    Ann Charlotte Wellejus on phone +45 96 21 11 06 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. 

    Download of pictures here: http://www.rais.com/en/to-the-press/fotos/category/nyheder 

    Untitled 1

    Viva L 100 cm classic i hvid – det helt rendyrkede rene udtryk - flot og enkelt…

    Untitled 2

    Viva L 120cm classic black – a classic look with ultramodern finishes…

    Untitled 3

    Viva L 120cm silver – distinctive  and defined? – Viva L can also look like that…

    Untitled 4

    Viva L 100cm platinum – a completely different look - maybe for a creative home?