14 December 2016

RAIS is now inviting the customer into the design process

Author Rais

RAIS is now inviting the customer into the design process
  • The modern consumer likes to make his or her own decisions when it comes to colour and a range of other materials and details, for instance when designing their dream kitchen or car...

    And that is now true of the stove, too!

    RAIS has just put out a brand new series of round, simple, elegant Viva L stoves. But the customer gets the final say, as there is a long list of options:

    Colour? Choose the colour that best matches your home…
    Air control? Do it manually or choose automatic air control, so the fire always burns optimally…
    Door? Choose between a steel door or a door made entirely of glass…
    Height? Choose the height yourself…
    Handle? Pick the standard handle or choose between six other handles in different materials – e.g. butt leather…
    Rotating base? Choose to get it with a rotating base…
    More glass? Choose additional side glass…
    Extra heat storage? Choose stove lining with stone, like in a masonry stove…
    Top plate? What type do you prefer?

    All in all, the oven that goes by the name of Viva L offers huge variation – likely a record among wood-burning stoves. In the study of trends, one often hears about user involvement, customer-tailoring and customizing.

    To make it easier for the customer to manage these choices, RAIS has developed a customizer. The customizer is a little program that allows you to experiment with your oven and see what happens when you change the colour, height etc.

    "Almost like playing with dress-up dolls! But the objective is naturally highly serious: the aim is for customers to get precisely the oven that best matches their home and that they will be most happy with day in and day out. Our focus is on customer satisfaction", says  Ann Charlotte Wellejus, Marketing Director at RAIS in Frederikshavn.

    As a consumer, you can now truly make your personal preferences known And get a product that no one else on the block has… 

    With the new Viva L series, RAIS once again presents a quality product in a class all its own:  modern, technical elegance with utterly smooth surfaces – i.e. streamlined, with no edges or visible seams!

    And Viva L has a large and effective combustion chamber, with combustion that is among the best on the market and which further translates to excellent environmental data.

    But really, the design alone is selling point enough...

    The Viva L series is reminiscent of a design icon from the 1970s. That is when Bent Falk created a round wood burning stove for RAIS that set new standards for modern stove design and which became popular in many western countries. Now – 50 years later – it is RAIS's great pleasure to relaunch this new series of round stoves. Stoves that are iconically classic – and at the same time ultra modern in every way.

    But the customizer also offers colour options and other options for the other stoves from RAIS. This is true, e.g. of the Pilar, Q-20 and Q-Tee stoves.

    Please try http://www.rais.com/en/rais-customized

    Sincerely yours,

    Ann Charlotte Wellejus, tel. + 45 4021 3472

    Marketing Director, RAIS

    Kunden er nu med til at designe customized

    At RAIS, the customer is co-designer of his or her stove…